Agarbatti Manufacturer & Wholesale Supplier
+213%
Profile Interactions Growth
244
Customer Calls
#1 Rankings
Across High-Intent Local Keywords
How Strategic Local SEO Improved Visibility and Increased Customer Inquiries
Client: Laxmi Sugandhalaya
Industry: Agarbatti Manufacturer & Wholesale Supplier
Service: Local SEO
Laxmi Sugandhalaya is a trusted manufacturer and wholesale supplier of agarbatti, dhoop and camphor products. The business wanted to strengthen its visibility on Google Search and Google Maps to generate more customer inquiries, phone calls and business opportunities.
Although the business had an existing Google Business Profile, it wasn’t fully optimized to maximize its local visibility and customer engagement. During our audit, we identified several optimization opportunities, including the absence of a business phone number on the profile, which prevented customers from contacting the business directly through Google Search and Google Maps.
Our goal was to transform the Google Business Profile into a high-performing local marketing asset through strategic Local SEO and profile optimization.
Challenge
Before optimization, the business faced several challenges that limited its growth through Google Search and Google Maps.
- Low visibility on Google Search and Google Maps
- No business phone number on the Google Business Profile
- Low customer interactions and inquiries
- Not ranking strongly for high-intent local keywords
- Missed retail and wholesale business opportunities
Goal: Increase local visibility, customer inquiries, calls and business opportunities through Google Search and Google Maps.
Strategy
To improve local search performance, we optimized every aspect of the Google Business Profile to increase visibility, customer engagement and conversions.
Key Initiatives
- Google Business Profile Optimization
- Added and optimized the business phone number
- Product & Service Listing Optimization
- Local Keyword Optimization
- Business Information Optimization (NAP)
- Google Maps Optimization
- Review Management
- Performance Monitoring and Continuous Optimization
Results
Our Local SEO efforts delivered measurable improvements across every major Google Business Profile metric.
| Metric | Before / Month | After / Month | Growth |
|---|---|---|---|
| Profile Interactions | 415 | 1,301 | 213% |
| Calls | 0 | 244 | 0 → 244 |
| Direction Requests | 333 | 912 | 174% |
| Messages | 9 | 68 | 656% |
| Website Clicks | 82 | 118 | 44% |
Local Keyword Rankings Success
| Keyword | Ranking |
|---|---|
| Agarbatti Manufacturer in Rasta Peth | #1 |
| Agarbatti Shop in Rasta Peth | #1 |
| Agarbatti Manufacturers in Pune | #1 |
| Agarbatti Company in Pune | #2 |
| Agarbatti Dealers in Pune | #2 |
| Agarbatti Wholesaler in Pune | #2 |
These improvements significantly strengthened Laxmi Sugandhalaya’s visibility across Google Search and Google Maps, making it easier for customers throughout Pune to discover the business, visit the store and connect directly through its Google Business Profile.
Conclusion
By implementing a strategic Local SEO campaign and optimizing every aspect of Laxmi Sugandhalaya’s Google Business Profile, PJP Digital transformed the business into a stronger local search presence.
From adding the business phone number and optimizing business information to improving local keyword visibility and ongoing profile management, every enhancement contributed to measurable business growth.
The optimized Google Business Profile generated 244 calls, increased profile interactions by 213%, improved Google Maps visibility and helped Laxmi Sugandhalaya attract more customer inquiries while strengthening its presence in local search results.
Ready to Grow Your Business with Local SEO?
Whether you’re a manufacturer, wholesaler, retailer or service-based business, PJP Digital can help you optimize your Google Business Profile, improve your local search visibility and generate more customer inquiries through Google Search and Google Maps.
Let’s grow your business with Local SEO. Contact PJP Digital today:
Call: +91 9850015330 | Contact Us: pjpdigital.com