Real Estate Consultancy
200+
Qualified Leads
71%
Lower Cost Per Lead
₹282
Best CPL Achieved
How We Generated 200+ Qualified Property Leads Through Meta Ads
In the highly competitive real estate industry generating leads is easy. Consistently generating
high-quality property enquiries is where most developers struggle.
A Mumbai-based real estate consultancy wanted to increase the number of qualified property enquiries while maintaining cost efficiency. The business needed a scalable lead generation system that could consistently attract serious buyers without relying heavily on referrals and traditional marketing channels.
PJP Digital implemented a performance-driven Meta Ads strategy focused on audience targeting, lead qualification, creative optimization and continuous campaign improvement.
The result was a highly effective lead generation system that generated 200+ qualified property enquiries while reducing Cost Per Lead (CPL) by 71%.
The Challenge
When the campaign began, the brand faced several challenges:
- No structured lead generation strategy
- Inconsistent enquiry flow
- Difficulty attracting high-intent buyers
- Rising competition in the local real estate market
- Need to improve lead quality and marketing efficiency
The goal was to generate qualified property enquiries consistently.
The Strategy
To achieve this, PJP Digital implemented a three-step Meta Ads strategy.
1. Audience Targeting
We identified and tested multiple audience segments based on location, demographics, buyer
intent and engagement behaviour to find the most profitable audience groups.
2. OTP-Verified Lead Forms
To improve lead quality, we implemented OTP verification within Meta Lead Forms. This filtered
out accidental submissions and low-intent enquiries, ensuring only genuine prospects entered
the sales pipeline.
3.Creative Testing & Optimization
We continuously tested project videos, property visuals, site visit offers and different ad
messaging to identify the creatives that generated the highest-quality leads at the lowest cost.
Results
| Metric | Results |
|---|---|
| Total Ad Spend | ₹1,06,985 |
| Qualified Leads Generated | 200+ |
| Average CPL | ₹517 |
| Best CPL Achieved | ₹282 |
| Total Reach | 6,50,000+ |
| Total Impressions | 12,00,000+ |
| CPL Reduction | 71% |
One of the standout campaigns generated 106 qualified property enquiries at a CPL of just ₹333, demonstrating the impact of strategic targeting, lead qualification and continuous optimization.
Conclusion
The result was a scalable lead generation system that consistently attracted high-intent property buyers and improved overall marketing efficiency.
Looking to generate more qualified leads? Get in touch with PJP Digital to build a performance-driven lead generation strategy for your business.