Wood Pressed Oil Brand
+183%
Organic Traffic Growth
+636%
Search Impressions Growth
AI Overview & #1 Rankings
Rankings Across Product-Focused Searches
From 652 to 1,848 Monthly Organic Visits: How We Built Search Visibility for a Wood Pressed Oil Brand
The Challenge: Getting Discovered Beyond the Brand Name
The brand had a strong range of traditional oils, masalas and food products. But there was a clear SEO challenge. The website had limited visibility for the non-brand searches potential customers were using to discover these products.
The opportunity wasn’t simply to rank for the brand.
It was to make the brand visible when people searched for wood pressed oils, traditional masalas and related products.
The website also needed a stronger technical foundation and greater authority to compete consistently in search.
This is where we stepped in.
Our Strategy: Building Visibility Across Search
Instead of focusing only on traditional keyword rankings, we worked on improving the website’s visibility across search, including organic rankings and AI Overviews.
Our approach included:
- Technical and on-page SEO optimization
- Keyword research and ranking analysis
- Content creation around relevant products and search topics
- Product and category page optimization
- Optimizing content to improve visibility in AI-generated search results and AI Overviews
- Off-page SEO and authority building
- Website performance improvements
- Continuous monitoring of organic search performance
The goal was simple:
Make the brand easier to discover wherever potential customers are searching, whether through traditional search results or AI-powered search experiences
The Results: 183% Growth in Organic Traffic
From February 2025 to April 2026, the website achieved:
| SEO Metric | Before / Feb 2025 | After / Apr 2026 | Growth |
|---|---|---|---|
| Organic Traffic | 652 | 1,848 | +183% |
| Total Search Clicks | 895 | 2,447 | +173% |
| Non-Brand Clicks | 630 | 1,552 | +146% |
| Search Impressions | 22,984 | 169,208 | +636% |
| Referring Domains | 8 | 157 | +1,862% |
| Backlinks | 12 | 982 | +8,083% |
| SEO Website Score | 48% | 86% | +38 |
The 636% increase in search impressions shows how significantly the website’s overall search visibility expanded.
More importantly, non-brand clicks increased by 146%, indicating that the website was attracting users beyond those who already knew the brand.
Ranking Breakthrough: From Not in 100 to the First Page of Google
The keyword movement tells another important part of the story.
34 tracked keywords reached positions 1–10, with several product-focused keywords reaching the top positions.
| Target Keyword | Initial Ranking | May 2026 |
|---|---|---|
| Kanda Lasun Handmade Masala | Not in 100 | #1 |
| Lakdi Ghana Naral Tel | Not in 100 | #1 |
| Wood Pressed Safflower Oil | Not in 100 | #1 |
| Kanda Lasun Masala | Not in 100 | #2 |
| Lakdi Ghana Shengdana Tel | Not in 100 | #2 |
| Wood Pressed Castor Oil | Not in 100 | #3 |
| Wood Pressed Mustard Oil | Not in 100 | #3 |
| Chakli Bhajani | Not in 100 | #5 |
These rankings show that the strategy expanded visibility across searches directly connected to the products and categories the brand offers.
The website was no longer limited to competing for branded searches. It was earning visibility across relevant product and category searches.
What the Results Tell Us?
1. SEO Is Expanding Beyond Traditional Rankings
Search visibility today isn’t limited to traditional blue-link rankings. The strategy also considered AI Overviews and AI-powered search experiences, helping the brand build visibility across the evolving search journey.
2. Non-Brand Visibility Creates New Discovery Opportunities
The 146% increase in non-brand clicks shows that the website was reaching users beyond people who already knew the brand, with product-focused keywords gaining visibility in search.
Ready to Grow Your Brand’s Organic Visibility?
At PJP Digital, we build SEO strategies that combine technical optimization, content, authority building and search visibility to help businesses reach more relevant customers.
Connect with PJP Digital and build an SEO strategy designed to improve visibility, strengthen authority and create measurable search growth.
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